Driving Traffic to your Blog 02/01/10 You’ve built your blog. It’s SEO-optimized. You’re providing regular content (or have hired a writer to do so.) Now you’re sitting back, waiting for the traffic to come rolling in, right?.................................................Dawn Allcot 5 Types of Blog Posts 01/23/10 For many business owners, the main challenge of maintaining a blog is deciding upon content. If you’re responsible for creating the content for your blog, considering the different types of posts.................................................Dawn Allcot Four Ways to Spend a Snow Day 12/23/09 Last weekend, Long Island faced its heaviest snowfall in some time. In areas of the East End, residents were asked not to drive. The Towns of Southampton and East Hampton.................................................Dawn Allcot Which blog platform is best for you? 12/16/09 If you read my column last week, maybe you’ve decided your business could benefit from a blog. How do you set it up? Two major blogging platforms currently exist..................................................Dawn Allcot Does your business need a blog? 12/09/09 I know what you’re thinking: “Fantastic. Another thing to do. I’m still getting the hang of this Twitter thing. I’m Pinging to all my social networks, but that means I have to develop relationships with even more friends and followers..................................................Dawn Allcot Seasonal Shopping Shifts to Online Sales 11/29/09 No, the recession isn’t over. But Black Friday and the beginning of the holiday season may put a bright spot on what was, economically, a bleak year..................................................Dawn Allcot Connectivity the Key to Black Friday Sales 11/23/09 Many stores are extending their hours for the holidays beginning Friday, if they haven’t done so already. For instance, local Target retailers began remaining open an extra hour the week prior to Thanksgiving..................................................Dawn Allcot 5 Hot Holiday Gift Ideas for Black Friday 11/15/09 Last year, the Nintendo Wii and the iPod Touch had shoppers lining up outside stores at the start of the holiday season. What will be the hottest tech gadgets on holiday gift lists this year?..................................................Dawn Allcot Confused by Twitter Lists? 11/06/09 In essence, the Twitter social network is one giant list – an up-to-the-minute list of whatever the people you follow are doing at any given time. But the speed with which information gets added to Twitter makes it hard to keep up..................................................Dawn Allcot Is Facebook Haunted? 10/29/09 This Halloween, the ghosts and goblins may not only be at your door looking for treats - they could be on your social network.................................................Dawn Allcot In Praise of Ping 10/23/09 Many tools are available to help you maintain social networking sites in just a few minutes a day. Post to individual sites by prefixing your message with specific letters, as shown here..................................................Dawn Allcot 3 Ways to Build a Social Media Presence 10/19/09 Social networking can take a lot of time. As a business owner, you have several choices about how to give your company a strong presence on the Web.................................................Dawn Allcot Do You Need That New Tech Toy? 10/08/09 Even though I’m a techno-geek, I’m very cautious about technology for technology’s sake. I’m also not an “early-adopter.” .................................................Dawn Allcot Attracting Local Business in the Digital Age 09/28/09 As a new homeowner, I spent the past few days phoning local contractors for estimates: hardwood floor re-finishing, painting, kitchen cabinetry.................................................Dawn Allcot SMS & MMS Advertising Provides Effective Way To Reach Customers 09/18/09 Captain Morgan brand rum extended its “Pose Off” campaign to include an MMS (multimedia messaging) component.................................................Dawn Allcot Surprising Social Media Etiquette Secrets 09/11/09 I remember noticing in the days following September 11, people were (as a general rule) a little bit kinder, a little more patient, more polite................................................Dawn Allcot Did You “Unplug” for Labor Day? 09/08/09 Staying constantly connected with your customers provide real benefits – to you and them. My real estate agent completely won me over by being there when I needed her...............................................Dawn Allcot Social Media for Grown-ups 09/02/09 Your kids may have adopted MySpace before the term Web 2.0 was ever coined. Facebook launched on college campuses, and while the site users span a broad demographic, Facebook is not necessarily known as the social media site where...............................................Dawn Allcot |
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