SUNation Opens Eco-Friendly Showroom 07/15/10 Eco-savvy Long Islanders may be flocking to the Hamptons this weekend, but it may not be for the beaches, clubs and restaurants.......................................................Dawn Allcot. Shop Locally This Fourth of July 07/02/10 Walking through Main Street/Montauk Highway in Babylon Village the other day with my husband, we stopped at Sweet Sensations ice cream shop for vanilla......................................................Dawn Allcot. The Twitter Connection 06/22/10 If you're using Twitter as a medium to engage with others, a study released by Sysomos,a social media analytics company, may surprise you......................................................Dawn Allcot 5 Things to Do When Twitter is Down 06/16/10 The Fail Whale has been out in full force since last week. Last night, Twitter co-founder Biz Stone accepted three Webby awards on behalf of the micro-blog -- but problems still plague the site.....................................................Dawn Allcot Long Island Networking Events 06/09/10 Looking to make local connections to grow your business? As a freelance writer, there are days when I barely venture outside my home office in the upper half of my North Babylon cape.....................................................Dawn Allcot Social Media Efforts to Save Long Island Parks 05/28/10 Many business owners and solo-preneurs use social media to promote our companies, but we shouldn't forget about another powerful way to use the medium.....................................................Dawn Allcot Avoid Social Media Remorse 05/24/10 One of my favorite workday quotes as a magazine editor was when one of our graphic artists declared, “Don't you wish life had an 'undo' button?” (Or, for Mac users, an “Apple-Z” command) .....................................................Dawn Allcot Selling Fun: Using Social Media To Build Customer Loyalty 05/10/10 In tough economic times, many companies focus on getting new customers. Dean Del Prete who, along with Paul Sattler owns the Deer Park-headquartered Cousins Paintball, has a different philosophy.....................................................Dawn Allcot Are Facebook Fan Pages Worthwhile? 05/04/10 Last weekend someone suggested we set up a Facebook Fan Page for my daughter, who's almost two years old. Apparently, people enjoy the brief updates, funny stories and photos I share through my Facebook account....................................................Dawn Allcot Interview With CEO Mike Seiman: Utilizing Local Advertising 03/26/10 CPX Interactive owner Mike Seiman talks about Web advertising for SMBs. Are you thinking about Web advertising but not sure where to invest your dollars...................................................Dawn Allcot The Four Social Networks You MUST Join 03/22/10 Twitter, Facebook and LinkedIn top the social networking list for most business owners and individuals....................................................Dawn Allcot This Blogger Goes Chrome 03/17/10 Using part of my tax refund, I just invested in a new laptop. I thought it would make me more productive. Instead, I've spent the past three weeks familiarizing myself with Windows 7...................................................Dawn Allcot Six Steps to Do-it-Yourself Public Relations 03/08/10 Many small-to-medium size business owners do their own PR and marketing when they launch their business. I mentioned a few weeks ago that you may want to hire a professional writer to blog for your company...................................................Dawn Allcot Long Islander Wendy Petty Named “Channel Chief” 03/02/10 FalconStor's vice president of North American sales was named a 2010 Channel Chief by the Everything Channel's CRN...................................................Dawn Allcot University of Miami Student Launches “Books for South Bay” 02/25/10 What does a University of Miami college student have to do with the fire that recently burned down most of West Babylon's South Bay Elementary School?..................................................Dawn Allcot 5 Ways to Spend Your Tax Refund 02/08/10 The latest reports from the Federal Reserve System say consumer credit card debt continues to decline. For the past 14 months, revolving credit has steadily dropped, and is now down $83.3 billion since the fourth quarter of 2008..................................................Dawn Allcot Driving Traffic to your Blog 02/01/10 You’ve built your blog. It’s SEO-optimized. You’re providing regular content (or have hired a writer to do so.) Now you’re sitting back, waiting for the traffic to come rolling in, right?.................................................Dawn Allcot 5 Types of Blog Posts 01/23/10 For many business owners, the main challenge of maintaining a blog is deciding upon content. If you’re responsible for creating the content for your blog, considering the different types of posts.................................................Dawn Allcot Four Ways to Spend a Snow Day 12/23/09 Last weekend, Long Island faced its heaviest snowfall in some time. In areas of the East End, residents were asked not to drive. The Towns of Southampton and East Hampton.................................................Dawn Allcot Which blog platform is best for you? 12/16/09 If you read my column last week, maybe you’ve decided your business could benefit from a blog. How do you set it up? Two major blogging platforms currently exist..................................................Dawn Allcot Does your business need a blog? 12/09/09 I know what you’re thinking: “Fantastic. Another thing to do. I’m still getting the hang of this Twitter thing. I’m Pinging to all my social networks, but that means I have to develop relationships with even more friends and followers..................................................Dawn Allcot Seasonal Shopping Shifts to Online Sales 11/29/09 No, the recession isn’t over. But Black Friday and the beginning of the holiday season may put a bright spot on what was, economically, a bleak year..................................................Dawn Allcot Connectivity the Key to Black Friday Sales 11/23/09 Many stores are extending their hours for the holidays beginning Friday, if they haven’t done so already. For instance, local Target retailers began remaining open an extra hour the week prior to Thanksgiving..................................................Dawn Allcot 5 Hot Holiday Gift Ideas for Black Friday 11/15/09 Last year, the Nintendo Wii and the iPod Touch had shoppers lining up outside stores at the start of the holiday season. What will be the hottest tech gadgets on holiday gift lists this year?..................................................Dawn Allcot Confused by Twitter Lists? 11/06/09 In essence, the Twitter social network is one giant list – an up-to-the-minute list of whatever the people you follow are doing at any given time. But the speed with which information gets added to Twitter makes it hard to keep up..................................................Dawn Allcot Is Facebook Haunted? 10/29/09 This Halloween, the ghosts and goblins may not only be at your door looking for treats - they could be on your social network.................................................Dawn Allcot In Praise of Ping 10/23/09 Many tools are available to help you maintain social networking sites in just a few minutes a day. Post to individual sites by prefixing your message with specific letters, as shown here..................................................Dawn Allcot 3 Ways to Build a Social Media Presence 10/19/09 Social networking can take a lot of time. As a business owner, you have several choices about how to give your company a strong presence on the Web.................................................Dawn Allcot Do You Need That New Tech Toy? 10/08/09 Even though I’m a techno-geek, I’m very cautious about technology for technology’s sake. I’m also not an “early-adopter.” .................................................Dawn Allcot Attracting Local Business in the Digital Age 09/28/09 As a new homeowner, I spent the past few days phoning local contractors for estimates: hardwood floor re-finishing, painting, kitchen cabinetry.................................................Dawn Allcot SMS & MMS Advertising Provides Effective Way To Reach Customers 09/18/09 Captain Morgan brand rum extended its “Pose Off” campaign to include an MMS (multimedia messaging) component.................................................Dawn Allcot Surprising Social Media Etiquette Secrets 09/11/09 I remember noticing in the days following September 11, people were (as a general rule) a little bit kinder, a little more patient, more polite................................................Dawn Allcot Did You “Unplug” for Labor Day? 09/08/09 Staying constantly connected with your customers provide real benefits – to you and them. My real estate agent completely won me over by being there when I needed her...............................................Dawn Allcot Social Media for Grown-ups 09/02/09 Your kids may have adopted MySpace before the term Web 2.0 was ever coined. Facebook launched on college campuses, and while the site users span a broad demographic, Facebook is not necessarily known as the social media site where...............................................Dawn Allcot |
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