Harmony in life
Steinway is a weighty name in the world of western music, especially the classical genre. As with Xerox in the world of photocopying, Steinway has become almost synonymous with the grandest of pianos. This overshadows the stunning achievement of Steinway and Sons in creating a township where virtually all people would be happy to live. The neighborhood with the Steinway family name covers some 400 acres of Queens. It offers as harmonious a quality of life as the delightful sounds from the founding company's coveted musical instruments.
Henry E. Steinway founded the world's premier piano manufacturing company in the early 19th century. His son William was quick to realize that skilled craftspeople were the key resource in such a business. He launched an initiative of epic proportions to attract and retain the best talent by offering comprehensive facilities for quality family life. No other manufacturing company can claim to have done as much by way of welfare for their employees. This path-making approach is the stuff of legends, and may have much to do with the dominant market share Steinway and Sons have held in their chosen field of enterprise for so long.
Steinway as a contemporary part of Queens is akin to a private Club. Residents enjoy its seclusion and exclusive atmosphere so much that they do not talk about it unless pressed. People in Astoria are not even aware of the existence of a better option in their snobbish midst: they dismiss Steinway as a sort of subsidiary of their own realm. Steinway could not care less about what outsiders believe, for they are focused on retaining the essential values that the legendary company that created the neighborhood, have fostered with care over the years.
Steinway has a searching vision in to the future even as it protects its roots in the glorious past. Stern's building that came up about 100 years ago will soon become a mini-city in its own right, with floors of condominiums above commercial offices and retail outlets at lower levels. Neighborhood schools and the local library strive to stay abreast of the latest digital resources. The piano-making core business of Steinway and Sons thrives as well as demand for its products remains strong.