Carmakers Use Concerts to Connect With Young Buyers - New York Times

[denise]

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Carmakers Use Concerts to Connect With Young Buyers (http://news.google.com/news/url?fd=R&sa=T&url=http%3A%2F%2Fwww.nytimes.com%2Freuters%2F2009% 2F10%2F09%2Farts%2Fentertainment-us-kia.html&usg=AFQjCNHzLTnqBQtJNoD_gbb8FsURzuU3kw)
New York Times
NEW YORK (Billboard) - Most of the time, test-driving a car results in nothing more than a sales pitch, automobile envy and a brief sample of that new car ...

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Link to News Article... (http://news.google.com/news/url?fd=R&sa=T&url=http%3A%2F%2Fwww.nytimes.com%2Freuters%2F2009% 2F10%2F09%2Farts%2Fentertainment-us-kia.html&usg=AFQjCNHzLTnqBQtJNoD_gbb8FsURzuU3kw)