Atlantis Marine World Aquarium to Celebrate 7th Birthday with Live Concerts and Exhibit Opening on Saturday, June 30
 
What: Atlantis Marine World Aquarium is celebrating its birthday with an all-day party, including live concerts, the grand opening of the Aquarium’s newest exhibit, Unearthing Atlantis, and the introduction of the brand-new mascot team - the Aqua Squad.
 
When: Saturday, June 30, 10:00am to 5:00pm
 
Schedule of Special Events:
Grand Opening of Exhibit, Unearthing Atlantis: 11:00am. In attendance: Owners Jim Bissett, Joe Petrocelli; Curator Joseph Yaiullo; General Manager Bryan DeLuca; Exhibits Designer/Manager Eli J. Fishman; Construction Manager Tom Alaimo; Early Admission into exhibit for media: 10:00am (Contact: Johanna Zucaro, 631.208.9200, ext. 220)
 
Live Concert and Birthday-Cake Cutting Ceremony: 1:15pm in North Fork Bank Sea Lion Coliseum; In attendance: Owners Jim Bissett, Joe Petrocelli; General Manager Bryan DeLuca; Aqua Squad Mascot Team; Sea Turtles Band
 
Live Concert: 3:00pm in North Fork Bank Sea Lion Coliseum; In attendance: General Manager Bryan DeLuca; Aqua Squad Mascot Team; Sea Turtles Band
 
Where: Atlantis Marine World Aquarium
            431 East Main Street
            Riverhead, NY 11901           
 
About Atlantis Marine World Aquarium:
Atlantis Marine World (AMW) opened in Riverhead, NY on June 15, 2000, as the first large-scale Aquarium to open in New York State in more than 35 years. Themed around the “Lost City of Atlantis,” AMW blends science and nature with myth, inviting visitors to explore its inhabitants while discovering the Lost City. Today, nearly two million people have visited the Aquarium, enjoying its interactive exhibits. AMW is also the home of The Riverhead Foundation for Marine Research and Preservation, New York’s only authorized marine mammal and sea turtle rescue and rehabilitation center. Additional information can be found at www.atlantismarineworld.com.

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Media Contact: Johanna Zucaro,
Atlantis Marine World
Phone: 631.208.9200, ext. 220

THE BIG SHOT-CALLER an HD feature film director Marlene Rhein

NEW YORK, June 20, 2007 – The debut feature film from writer/director Marlene Rhein is currently in production on Manhattan and Long Island.

Ms. Rhein is an accomplished filmmaker having directed over forty music videos (AMY WINEHOUSE, TUPAC SHAKUR).  Her video for British R&B group ANOTHER LEVEL, shot to number one, earning Ms. Rhein success as one of the most prolific music video directors in London.

Her feature length screenplay, THE BIG SHOT CALLER, is a modern coming of age story set in New York City where 20 somethings still struggle to define their lives.  

Inspired by her brother, who was born with Nystagmus, a serious vision disability, in the story, JAMIE is a self-sufficient loner who finds love and loses it all too quickly. He is driven into a deep depression and turns to his sister, LIANNE, for advice.  She tells him that this is all part of the plan, and that sometimes you have to hit rock bottom to find your real self.  ‘It’s not all up to you.  God is in charge.  God is the Big Shot-Caller.’  

She convinces him to turn to his childhood passion for Salsa dancing where he finds strength and confidence and ultimately salvation.

Christine Giorgio is producing the film along with co-producer Erika Yeomans.  The project has been chosen for Panavision’s New Director Program and was furnished with a complete HD camera package featuring the SONY F-900 CINEALTA camera.

Casting Director Donna McKenna has brought a well rounded cast to the project including LANEYA WILES, LESLIE EVA GLASER (HALF NELSON) and BOBBY COSTANZO of (IN THE MIX, TOTAL RECALL, NYPD BLUE.         

The film stars real-life brother and sister MARLENE and DAVID RHEIN.  

LA-based Director of Photography PAOLO CASCIO has been working closely with Ms Rhein to develop the look of the film.  Mr. Cascio has worked on numerous studio films and independent films and is also an accomplished still photographer.

 

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MEDIA CONTACTS:
Christine Giorgio, Producer
516-606-6030

LIPA/Neptune Activate New Cable Bringing Lower-Cost Energy Directly to Long Island from New Jersey for the First Time

New Neptune Cable Delivers 660 Megawatts to LIPA System, Opens Electric Transmission Corridor from Mid-Atlantic to New England

New Cassel, NY - June 28, 2007 - The Long Island Power Authority (LIPA) and Neptune Regional Transmission System, LLC today announced that the Neptune electric transmission cable between New Jersey and Long Island has completed testing and has been in trial operations under the control of the Long Island Power Authority (LIPA) during this week’s heat wave, providing low cost energy to Long Island just in time for the peak summer season when demand for electricity is highest.

The over $600 million, 65-mile long Neptune Regional Transmission System is an undersea and underground High Voltage Direct Current (HVDC) system that includes a cable that runs from Sayreville, New Jersey to New Cassel in the Town of North Hempstead in Nassau County.  It carries 660 megawatts (MW) of energy, which is enough to meet the electricity demands of about 600,000 average-sized homes.

“Long Island enters a new era with the Neptune cable,” said LIPA Chairman Kevin Law. “The Neptune cable provides LIPA with the opportunity to acquire lower-cost energy to meet customer needs while providing more flexibility in selecting the markets from which we acquire that energy.  It is a significant win-win for Long Island.”

“I am extremely pleased that the Neptune cable is now providing much needed energy for Long Island at the start of the summer season when demand for electricity is highest,” said LIPA CEO and President Richard M. Kessel.  “When we first proposed the idea of an Atlantic cable in early 2003, the critics doubted it could be done.  Through the hard work and dedication of a great many people at LIPA, Neptune and KeySpan personnel, and the regulatory entities involved with the review and approval of this project, Long Island will be well served by the Neptune cable for decades to come.”

“The Neptune project is an example of how this type of technology can bring much-needed electric power and transmission infrastructure to densely populated areas in a cost-effective and environmentally friendly way,” said Edward M. Stern, Neptune’s President and Chief Executive Officer.  “Many American cities that face growing demand for energy would be well served by implementing projects such as Neptune - and more renewable energy projects would be built to serve such demand,” Stern added.

“In completing the project ahead of schedule and in time for the summer peak load period, we want to acknowledge the extraordinary teamwork and cooperation from LIPA, our principal contractors Siemens and Prysmian as well as from KeySpan, PJM, NYISO, and various Federal, New Jersey and New York State agencies such as the New York Office of Parks and Historic Preservation, Department of Transportation, Department of Environmental Conservation, and Department of Public Services, and from the Towns of North Hempstead and Hempstead, and the Borough of Sayreville, New Jersey.”

In 2004, Neptune was selected as the off-Island component of a diverse portfolio of resources developed under a comprehensive request for proposals (RFP) process in accordance with the procurement requirements of the State of New York.  The on-Island component is the Caithness Long Island Energy Center project, a 350 MW combined cycle generating facility currently under construction in Yaphank, Suffolk County, which is expected to be in service by the summer of 2009.

The PJM Interconnection controls the electric generating capacity in all parts of Delaware, Illinois, Indiana, Kentucky, Maryland, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and the District of Columbia.  By comparison, the electric generating capacity in the LIPA service area is about 5,000 MW.

PJM’s relatively low cost power sources include hydroelectric, biomass, natural gas, nuclear, coal and wind.

Under LIPA’s 20 year agreement with Neptune, up to 660 MW of electricity will be delivered to a station in Sayreville, New Jersey, where it will be converted from alternating current (AC) to direct current (DC) for efficient transmission to Long Island via the undersea and underground HVDC cable.  The cable route travels east 51 miles from the Jersey shore to a point south of Jones Beach on Long Island, then goes north to another station in New Cassel where the electricity will be converted back to AC for use on LIPA’s system.  The power is delivered to LIPA’s Newbridge Road substation in Levittown.

To get the power out to LIPA’s grid, the Newbridge Road substation was substantially upgraded, and new underground transmission lines were installed that connect it to the East Garden City substation to the west, and the Ruland Road substation to the east in Melville.  Both the East Garden City and Ruland Road substations underwent major upgrades to receive the power and make it deliverable to LIPA’s customers.

The LIPA Board of Trustees approved a firm transmission capacity agreement (FTCPA) for the Neptune project in September 2004.  The Office of the State Attorney General and the Office the State Comptroller reviewed the FTCPA and approved it in January 2005.  Construction of the Neptune system began in July 2005.

In June 2004, the 330 MW Cross-Sound Cable went into regular commercial service, linking Shoreham, Long Island to New Haven Connecticut. Together, the Neptune and Cross Sound cable systems provide LIPA with direct access to two independent power pools in the PJM and New England markets.  They add a combined 990 megawatts of off-Island resources to LIPA’s supply.

LIPA, a non-profit municipal electric utility, owns the retail electric transmission and distribution system on Long Island and provides electric service to more than 1.1 million customers in Nassau and Suffolk counties and the Rockaway Peninsula in Queens.  LIPA is the 3rd largest municipal electric utility in the nation in terms of customers served and the 6th largest in terms of electricity delivered.  In 2006, LIPA outperformed all other overhead electric utilities in New York State in all three major reliability categories.  LIPA does not provide natural gas service or own any on-Island generating assets.  More information about LIPA can be found online at www.lipower.org.

Neptune Regional Transmission System, LLC of Fairfield Connecticut, is a developer, owner, and operator of the Neptune HVDC transmission project, responsible for its planning, permitting, financing and construction.
Neptune principals are also currently developing additional undersea and underground transmission systems in the Northeast, utilizing similar technology and encouraging private investment in critical transmission infrastructure to serve densely populated areas in a cost-effective and environmentally sound manner.

For additional documentation regarding this release please visit
http://www.lipower.org/newscenter/pr/2007/062807_neptune.html

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LIPA Contact Information:
Media Relations: (516) 222-7700
Media Pager: (516) 525-LIPA
media.relations@lipower.org

Neptune Contact Information:
Chris Hocker: (203)416-5593

 

• 6,830 Megawatts - a New High - Available to Meet Demand
• Extreme Heat Could Push Peak Demand to 6,000 MWs for First Time
• Normal Summer Peak Demand Could Surpass 5,399 MWs
• Since 2001, LIPA Has Added Nearly 1,860 MWs of New Supply to Help Meet
  Ever-Growing Demand

New Cassel, NY - June 28, 2006 - The Long Island Power Authority (LIPA) announced today that the Authority will have a sufficient supply of electricity to meet both the base summer peak demand of about 5,399 megawatts (MW) for the Long Island Control Area (LICA), and an extreme peak demand that could be reached during extreme heat or extended periods of high temperatures and humidity of 5,963 MW.

During periods of extreme heat and humidity, when temperatures reach into the high 90s and above for several days, it’s entirely possible that the extreme peak electric demand on Long Island could exceed the 6,000 MW level for the first time in Long Island’s history.

LIPA will have 6,830 MWs of supply available from both on- and off-island resources for summer 2007.  LIPA has added about 1,860 MWs - including the new 660MW Neptune cable - of supply capability since 2001, which is the most for any region in the State.

“We’re entering this year’s summer season in excellent shape with our available energy supply,” said LIPA CEO/President Richard M. Kessel. “We’ve gone from a region teetering on the brink of blackouts just a few
years ago to a region with enough resources to meet an extreme demand with a comfortable margin to spare.

“It’s been an historic undertaking to get the Neptune cable and all of the new energy supply resources on line and infrastructure upgrades successfully completed over the years, and LIPA’s dedicated and hard working employees should be complimented for staying focused on getting the job done to keep Long Island’s lights on,” said Mr. Kessel.

“We can’t rest on our laurels, however,” said Mr. Kessel. “We need to press forward with the Caithness Long Island Energy Center project, which is currently under construction and will provide 350 megawatts of energy to an area that is one of the fastest growing locations on the Island; and we will need to redouble our efforts to get LIPA’s customers to use electricity more efficiently.”

$2.5 Billion in System Improvements
Mr. Kessel noted that by the end of 2006, LIPA invested over $2.5 billion in Transmission and Distribution System capital improvements since 1998.  System improvements included projects such as: new substations and substation upgrades; new transmission lines and transmission line upgrades; interconnections with new power supplies
such as the Cross-Sound  and Neptune cables and new on-island power supplies; and numerous distribution system upgrades to enhance the reliability of delivering electricity to LIPA’s customers.

10% Increase Summer Peak Demand
LIPA’s all time peak summer demand record of 5,792 MWs was set last year during extreme hot and humid weather conditions on August 3.  Last year’s record was 525 MWs, or 10%, higher that 2005’s peak of 5,267 MWs.

In fact, LIPA’s average summer peak demand island-wide has increased by 1,444 MWs, or 33%, since LIPA became Long Island’s non-profit electric utility in 1998, according to Mr. Kessel.  In 1998, the first summer that LIPA owned the T&D system, the peak demand was 4,348 MW.  LIPA now hits 4,700 to 5,000 megawatts as a matter of routine on normal hot summer days.

LIPA’s resource projection for summer 2007 considers that all on-island generation is operating without limitations, and that all of the tie-lines that carry electric supplies from off-island resources are operating without restrictions.

Air conditioning use is the biggest driver of electricity consumption during periods of high heat and humidity, with as much as 40 percent of the electricity used during heat waves attributed to both commercial and residential air conditioning use, according to LIPA.

LIPA Programs to Help Reduce Demand During Heat Waves
Despite the availability of a sufficient supply of energy, LIPA continues to urge customers to use energy efficiently during peak use periods.  For example, when LIPA anticipates an extremely high demand day, three significant demand side management programs can be activated to help reduce electricity consumption.

Each year, LIPA recruits major businesses to participate in its Peak Load Reduction Partnership.  Businesses participating in this program agree to reduce electricity use during peak demand hours, which usually occur between 2 PM and 6 PM, when requested.

The LIPAedge program involves nearly 30,000 residential and small businesses customers with central air conditioning (CAC) systems.  LIPA installed programmable thermostats on the CAC units that allow LIPA to remotely control the temperature setting and AC compressor. By elevating the temperature of the AC unit, or by turning off the compressor unit for 30 minutes every hour during the peak demand period, island-wide electric demand can be reduced.

LIPA also has a volunteer program called “Watts Going Down,” which recruits both residential and commercial customers who agree to reduce consumption on high demand days by following basic energy conservation measures.  Over 20,000 volunteers have been recruited for the program.

Combined, these programs can save about 79 MWs of electricity when activated and can help reduce peak demand.

Public appeals for conservation can also cause people to reduce energy use.

While LIPA has a sufficient supply of electricity to meet this year’s summer demand, everyone is still urged to use electricity wisely and conserve as much as possible during heat waves.

LIPA has a wide range of energy conservation and efficiency programs and helpful tips that can help consumers reduce electric use and lower monthly bills.  To find out more about these programs, customers can log on to www.lipower.org, or call LIPA’s Energy Infoline, at 1-800-692-2626.

LIPA, a non-profit municipal electric utility, owns the electric Transmission and Distribution System on Long Island and provides electric service to more than 1.1 million electric customers in Nassau and Suffolk counties and the Rockaway Peninsula in Queens.  LIPA is the 3rd largest municipal electric utility in the nation in terms of
customers served and the 6th largest in terms of electricity delivered. In 2006, LIPA outperformed all other overhead electric utilities in New York State in all three major reliability categories. LIPA does not own
any on-island generation assets and does not provide natural gas service.

For additional documentation regarding this release please visit
http://www.lipower.org/newscenter/pr/2007/062807_summer.html

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LIPA Contact Information:
Media Relations: (516) 222-7700
Media Pager: (516) 525-LIPA
media.relations@lipower.org

LIPA News Center
http://www.lipower.org/newscenter

LIPA Dedicates Installation of 1000th Solar Power System on Long Island

Hicksville, NY-June 26, 2007-The Long Island Power Authority (LIPA) today dedicated the installation of Long Island’s 1,000th solar roof. LIPA’s Solar Pioneer program has rebated over $26 million for 5,781 kilowatts (kWs) of solar panels.

“Solar installations on Long Island have been growing at a steady pace,” said LIPA CEO/President Richard M. Kessel.  “The 1,000th solar roof represents an increasing awareness on Long Island that we can take control of our energy future and work toward energy independence by using more alternative energy technologies.”

According to Mr. Kessel, solar pioneer customers across Long Island are reaping the benefits of the clean and renewable energy that the sun provides.  LIPA’s recently rebated 1,000th solar roof is located at the Hicksville home of George and Angela Karman.  The 9,180 watt PV system is expected to produce 10,384 kilowatt hours (kWhs) annually, which should save the Karman’s approximately $2,100 per year.

The cost of a typical 54-panel PV system ranges from $68,850 to $73,440. LIPA, through its Clean Energy Initiative (CEI) provided a rebate of $34,425, which significantly reduced the out-of-pocket expense for the system.  The Karman’s may be able to further reduce the cost of the system via Federal and State tax incentives, which could total $7,000, and by selling excess electricity back to LIPA.  In addition to the energy savings provided by the solar installations, George and Angela Karman are helping to preserve Long Island’s environment.

“RELI had a goal to see 1,000 solar roofs installed on Long Island by the end of 2007 and we are thrilled to have reached this important solar milestone six months ahead of schedule,” said Gordian Raacke, Executive Director of Renewable Energy Long Island (RELI), a not-for-profit organization conducting outreach and education on clean energy technologies and providing information and assistance to homeowners interested in installing solar energy systems.

“Thanks to attractive LIPA cash rebates, sizable tax credits, and the work of our tireless SolarCorps volunteers and solar homeowners, a record number of Long Island Solar Pioneers are doing their part to lower emissions, create local jobs and cut our dependency on fossil fuels,” said Mr. Raacke.

“I have a special love for this place and with Long Island’s abundant sunshine, it is the perfect location for using solar energy.  As a supporting member of RELI, I am so proud of the fact that we have reached our goal of 1,000 roofs installed by 2007,” said Christie Brinkley.  “Using Mother Nature to generate clean power to run our homes and businesses is a gift to future generations.  As a mother and an environmentalist I am encouraged and inspired by the direction my fellow Long Islanders are taking.  We are finally stepping up to the plate in the battle against global warming by using renewable energy for a brighter future.”

To date, LIPA has rebated the installation of approximately 5,781kWs of solar panels on a combination of 954 residential and 46 commercial roofs.  In addition, LIPA has accepted 271 pending PV applications for a total of over $7.2 million in rebates for 1,841 (DC) kWs of additional solar-generated energy.

LIPA’s Solar Pioneer Program is one of many CEI programs that have helped reduce the use of fossil fuels, which in turn has lowered emissions of harmful pollutants.  By fostering energy conservation and efficient energy use to reduce the amount of electricity consumed by LIPA customers, more than 2.9 million barrels of oil, or more than 18.4
million decatherms of gas were NOT burned to produce electricity.  In turn, approximately 1,153,237 tons of CO2, 1,533 tons of NOx and 5,455 tons of SO2 were NOT released into the air.

LIPA’s CEI, through its various conservation, energy efficiency, and load reduction programs, has produced total energy savings of over 1,800 Gigawatt hours (GWh) during the last seven years, which is enough electricity to power over 180,000 average-sized Long Island homes.  CEI programs have also reduced Long Island’s peak demand by 175MW.

To learn more about LIPA’s CEI programs and information that can help customers save on their electricity costs by using electricity more efficiently, visit LIPA’s Web site at http://www.lipower.org.

LIPA, a non-profit municipal electric utility, owns the retail electric Transmission and Distribution System on Long Island and provides electric service to more than 1.1 million customers in Nassau and Suffolk counties and the Rockaway Peninsula in Queens.  LIPA is the 3rd largest municipal electric utility in the nation in terms of customers served and the 6th largest in terms of electricity delivered.  In 2006, LIPA outperformed all other overhead electric utilities in New York State in all three major reliability categories.  LIPA does not provide natural gas service or own any on-island generating assets. More information about LIPA can be found online at: http://www.lipower.org.

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LIPA Contact Information:
Media Relations: (516) 222-7700
Media Pager: (516) 525-LIPA
media.relations@lipower.org

LIPA News Center
http://www.lipower.org/newscenter

LIPA Solar Pioneers
http://www.lipower.org/solar

LIHome411.com, Long Island’s local source for home improvement contractors is building a bridge from Long Island, New York to New Orleans, Louisiana.

To mark the upcoming two-year mark of Hurricane Katrina’s landfall and subsequent destruction, LIHome411.com announces a commitment to support The Phoenix of New Orleans (PNOLA) by raising money, materials and equipment to help the massive rebuild effort in New Orleans.

The founders of LIHome411.com will be traveling to New Orleans in August to bring donated materials and to spend a week working with PNOLA, gutting and rebuilding homes and restoring public areas.

LIHome411.com’s goal for this partnership is to raise $1,000,000 for PNOLA and New Orleans. This equates to just over $1.00 from each of the 921,000 households that the U.S. Census counts on Long Island. Cash donations can be made via check made out to PNOLA and sent in care of LIHome411.com at 43 Libby Avenue, Hicksville, NY 11801. Donations via credit card can be made online at www.lihome411.com (please click through our link to PNOLA’s site). Donations of building materials and of new and used tools are welcome; please email pnola@lihome411.com or call 516-558-0760 to coordinate these donations. A list of other items accepted for donation will be displayed at www.lihome411.com. All donations on behalf of PNOLA are tax-deductible to the fullest extent of the law.

About LIHome411.com:
The mission of LIHome411.com is to make professional remodeling and repair easy for Long Island homeowners, by connecting them with prescreened professional contractors in 60 categories covering all aspects of home improvement.

Visit www.lihome411.com or contact Tom or Bob at 516-558-0760 or email pnola@lihome411.com.

About The Phoenix of New Orleans:
The Phoenix of New Orleans (PNOLA) is a federally-recognized 501 (c) 3 non-profit organization devoted to rebuilding and recovery of Lower Mid-City, a centrally-located 120-block neighborhood in New Orleans. PNOLA was founded by Tulane University medical student Paul Ikemire as a rapid response to the decimating effects that Hurricane Katrina and the flooding that followed had on Lower Mid-City, a neighborhood already struggling to overcome socio-economic hardship.

Visit www.pnola.org or contact Sarah Ralston at 504-342-4399 or saraheralston@gmail.com.

JETONE JET HAS BEEN SELECTED AS THE EXCLUSIVE PRIVATE AVIATION SPONSOR AT THE MERCEDES-BENZ POLO CHALLENGE

The Mercedes-Benz Polo Challenge at JetOne Jets Field

Takes Place at the Bridgehampton Polo Club

NEW YORK, NY – June 22, 2007 – JetOne Jets has been selected as the exclusive aviation sponsor for the coveted Mercedes-Benz Polo Challenge taking place at the Bridgehampton Polo Club for the summer of 2007 and 2008.  These summer matches are some of the most anticipated in the sport of polo. Many of the world’s greatest athletes will compete for one of sport’s most treasured prizes, and JetOne Jets will be on hand to support them.

On each of six consecutive Saturdays in July and August, the Bridgehampton Polo Club opens for the Mercedes-Benz Polo Challenge at JetOne Jets Field amid the splendor of the fashionable Hamptons summer scene. Through this exclusive sponsorship, a JetOne Jets executive will be entitled to present a trophy to the “Most Valuable Player” each week following the match in the Winners Circle.  This will take place for all matches. 

President and co-founder Anthony Ottimo says of the sponsorship opportunity, “JetOne Jets has aligned itself with this coveted event because we believe our company is in sync with the image and prestige it carries in the Hamptons, and recognize that private flying is really part of a certain type of lifestyle.”  JetOne Jets mantra, “Ultimate Aviation,” pertains to everything they offer to their patrons – excellence in client relations, service, distinction, comfort, and luxury.

“We are thrilled that this year’s Mercedes-Benz Polo Challenge will be held at the Jet One Jets field,” said Neil Hirsch, President of the Bridgehampton Polo Club, “Their participation only heightens the exclusivity and luxury of the challenge experience.”

Some of the well-known influencers and celebrities that have attended the Mercedes-Benz Polo Challenge include Ralph Lauren, Brooke Shields, Heather Graham, Christy Brinkley, Steven Spielberg, Harvey Weinstein, and Russell Simmons. The Bridgehampton Polo Club hosts the Mercedes-Benz Polo Challenge at Two Trees Farm, 849 Hayground Road, Water Mill, NY 11976.

Other recent announcements from JetOne include the launch of the exclusive JetOne Jets American Express®- branded AccessOne Card.   In alliance with American Express Incentive Services, JetOne is offering their clientele the opportunity to enjoy all the unique advantages of having a prepaid AccessOne Card.  The AccessOne Card is an illustration of JetOne’s continual commitment to surpass its clients’ expectations as well as any other charter company in the field. 

JetOne rolls out the red carpet to clients by bringing many distinctive rewards and VIP perks, including incentives, complimentary in-flight catering, limousine service, a 24-hour concierge team, bonus gifts and free jet upgrades.  The AccessOne Card is elegantly packaged in a custom-made wooden box along with a keepsake signature leather carrier. Additionally, a generous percent of all AccessOne’s Card purchases is donated to the Corporate Angel Network in the Cardholder’s name.

For more information regarding JetOne Jets, their exclusive private aviation sponsorship of the Bridgehampton Polo Club, or the JetOne Jets AccessOne Card, please contact Sabrina Levine or Erika Shantz at Lizzie Grubman Public Relations at 212.966.5000.

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For Press Inquiries Contact:
Lizzie Grubman Public Relations
212.966.5000
Sabrina Levine Ext. 102
Erika Shantz Ext. 111

Announcing the EEAC Juried Painting Show Interiors

Riverhead, NY—(June 20, 2007) The East End Arts Council is excited to announce the juried painting show Interiors, which will run from July 20–August 24, 2007.  Rather than a room with a view, Interiors represents a view of the room….The show, juried by Pedro Sousa, owner of Gallery 4222, includes works in all painting media. (For more information on Mr. Sousa, please check our website at www.eastendarts.org/gallery/about the jurors). Well known Greenport artist and teacher Jada Rowland will have oil paintings exhibited in the Project Room. The opening reception will be held on Friday, July 20th from 5-8 PM at the East End Arts Council Gallery at 133 East Main Street, Riverhead. The public is invited. Please call 727-0900 for more information.

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Media Contacts:
Jane Kirkwood
631-727-0900

IDS Menus Announces Successful Digital Menu Board Installation

Holbrook, NY—IDS Menus, a division of International Display Systems, Inc., today has announced the successful installation of its digital menu board system for the grand opening of a Salad Spinners location in Chicago, Illinois. Salad Spinners is a quick-service food establishment, which provides their customers with plentiful
selections of salads, sandwiches, soups and more. Salad Spinners operates four locations in the Chicago area. They also specialize in providing corporate catering local to Chicago.

IDS Menus was called upon by Salad Spinners Chief Executive Officer Rich Levy to excite his customer base and stimulate purchases with their new dynamic digital menu boards. Rich states, “Since we have installed digital menu boards from IDS menus, our food cost has decreased by 3%. The decrease is due to the digital menu boards
superior capability of providing Salad Spinners many different avenues to market our more profitable items and de-emphasize the less profitable ones.”

IDS Menus has installed its digital menu board systems in two Salad Spinner locations. Six LCD screens with synchronized programmable content provide lively, animated illustrations of how to prepare your salad. Periodically, an original large format mural inspired by the painter Grant Woods sweeps across all of the displays. This
combination of multimedia imagery and original artwork was designed to provide Salad Spinners customers with a unique sensory experience.

Rick Kranz, Chief Executive Officer of IDS Menus, describes how IDS met the challenges that Salad Spinners presented to them. Rick states, “Salad Spinners approached IDS Menus with a high-end concept design for their new restaurant location. They had a vision of what they wanted to display on their digital menu boards and how that would reinforce Salad Spinners’ branding initiatives. They approached IDS Menus to help realize their vision using the newest digital technology displayed on multiple screens. These screens would display custom graphics, murals and hi-definition video to entice their clients and create a welcome atmosphere.”

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS’ digital products, allowing foodservice establishments to modify content on their digital menu boards. Scala is headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands,
China and Japan.

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for
the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit
www.idsmenus.com.

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Larry Drago
Marketing Specialist
IDS Menus
Phone:(631) 218-1802, ext. 237
Fax:  (631) 567-0611
www.idsmenus.com

IDS Menus Launches S-Series Digital Menu Board Product

Holbrook, NY - IDS Menus, a division of International Display Systems, Inc., has recently announced the launch of a new product, the S-Series digital menu system. The uniqueness of the S-Series is that it integrates flat panel LCD displays into its highly popular existing magnetic S-Series menu boards. This assures that a company can purchase one integrated menu system from IDS without the trouble of having to deal with multiple vendors. IDS offers an exclusive three-year hassle-free replacement warranty covering all monitors and computer hardware.

Unlike traditional menu boards, IDS’ digital products allow end-users to modify text for menu items, graphics and video “on the fly”, reducing the time and cost required to update menu items for franchise and restaurant owners. Some advantages of the S-Series’ flexibility include: centralized control of all menu boards, the ability to test promotions and price points, and a multimedia platform for promoting your brand. S-Series display screens are available in 27, 32, 42 and 46-inch sizes.

Bryan Lesseraux, Vice President of Marketing for IDS Menus feels very positive about the hybrid S-Series system’s anticipated success. Bryan says, “There’s a real buzz in the industry about digital menu boards, but also a lot of confusion. We’ve created a user-friendly system that integrates with traditional menu boards, while offering all the advantages that networked digital signage has to offer. Needless to say, we’re extremely excited about the possibilities.” As IDS has done with the S-Series, IDS listens to customer demands and then develops a practical solution to meet those demands and satisfy its customers.

IDS Menus has received certified partner status from Scala, Inc, headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan. Founded in 1987, Scala provides the award-winning InfoChannel broadcast suite of software to IDS products, which enables easy access for restaurants to modify digital content on the menu boards. Dynamic multimedia presentations, along with support and training to graphic design departments are just some of the advantages of the S-series digital signage.

Scala has further expressed their desire to work with IDS Menus. “We are excited to be partners with IDS Menus. Scala feels that the synergy between our InfoChannel software and IDS’ premier S-series digital menu board system is exceptional,” stated Scala Chief Executive Officer, Gerard Bucas. “We have provided IDS with a software solution that is cutting-edge technology and will assist many restaurant owners in becoming more profitable. Teaming up with IDS has helped Scala delve into the foodservice industry and give our products further exposure. This partnership is one that is fruitful for both companies and will continue to prosper into the future. We look forward to working closely with IDS Menus.”

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit www.idsmenus.com.

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Larry Drago
Marketing Specialist
IDS Menus
Phone:(631) 218-1802, ext. 237
Fax:  (631) 567-0611
www.idsmenus.com