CHEF BOBBY FLAY OPENS BOBBY’S BURGER PALACE (BBP) JULY 15 AT THE SMITH HAVEN MALL, LONG ISLAND, NY
 
Bobby Reminds You to Get Your Burger Crunchified
 
Lake Grove, NY  — Bobby Flay, acclaimed chef, restaurateur, television personality and award-winning cookbook author, opens Bobby’s Burger Palace [355 Smith Haven Mall; 631-382-9590] today.  Adjacent to the Smith Haven Mall located in Lake Grove, NY on Long Island, BBP presents an array of burgers inspired by Bobby’s extensive travels throughout America and love of the grill in a convenient casual setting.
 
From north to south, coast to coast, each BBP burger is Bobby’s tribute to America’s regional flavors and traditions, made with only premium-quality ingredients and condiments.  “At any time of year, my favorite thing to eat is a cheeseburger,” says Bobby.  “And at the BBP, I celebrate America’s variety of flavors, styles and cultures surrounding this classic staple, offering a selection of specialty burgers, served at a great price.”
 
Sides such as French Fries served with BBP Fry Sauce (Bobby’s own blend of mayonnaise, roasted red and chipotle peppers, and spices) and Beer Battered Onion Rings along with Griddled Cheese sandwiches, Milkshakes & Malteds, sodas, beers and other alcoholic refreshments are available to create the ultimate BBP meal.
 
THE BURGERS
Ten signature burgers – including the Palace Classic Burger with American cheese, lettuce, tomato and red onion; the Dallas Burger spice crusted with coleslaw, Monterey Jack, BBQ sauce, and pickles; the Santa Fe Burger with queso sauce, roasted green chiles, and blue corn chips; and the Miami Burger pressed with ham, Swiss cheese, pickles, mustard and mayonnaise – are made with Certified Angus Beef and served on a soft potato bun. 
 
All burgers may also be prepared with ground turkey, chicken breast or served Topless, where the burger is simply stacked onto a bed of greens without the bun.  For an additional dose of bold flavor, choose from the BBP’s selection of sauces, including Chipotle Ketchup, BBP Burger Sauce, Jalapeño Hot Sauce, Ketchup and Yellow Mustard.
 
GETTIN’ CRUNCHIFIED?
When dining at the BBP, Bobby reminds you to get your burger crunchified, which means top any BBP burger with crisp chips at no additional cost. “My side of chips always ended up in my burger, so developing ‘crunchification’ was natural; a burger’s overall texture is just as important as flavor,” says Bobby.  “Plus crunchification is not only fun, but it’s also a great way to create the perfect burger, bite for bite, crunch for crunch.” 
 
Crunchified selections include the CrunchburgerÔ with double American cheese and potato chips.  Beyond burgers, the Crunch Salad with chopped vegetables, romaine, crispy tortillas, white cheddar cheese and balsamic dressing is also available.
 
GETTIN’ THIRSTY?
With or without real whipped cream, 10 thick milkshakes and malteds in flavors such as Cola, Vanilla Bean, Dark Chocolate, Coconut, Mango, Black and White, and Blueberry-Pomegranate hit the spot during or after a meal at the BBP. Fountain & bottled sodas, freshly brewed ice tea and lemonade are also available to quench any thirst. 
 
For spirited refreshment, beers such as Bud, Sierra Nevada, local Blue Point Toasted Lager, and non-alcoholic Buckler; custom-blended BBP Red and BBP White wine-by-the-glass, and a frozen margarita, with or without salt, are also offered for enjoyment.
 
THE SET-UP
Designed by Rockwell Group, the 74-seat BBP is a nod to a classic burger joint, emblazoned with fiery red, bold yellow and vibrant green hues that Bobby is so known for.  With vivid lime green leather bar stools for seating, the BBP is outfitted with a central serpentine resin-coated dining counter. Here, guests sit at the counter, socialize with friends and other patrons, while their food and drinks are quickly delivered. Bright and visible from the outside, the counter is echoed by a dramatic ribbon-like light fixture with brown, orange and yellow stripes.  A floor-to-ceiling feature wall is a mosaic of wood, bamboo and bright green, brown and orange glass tiles.
 
The BBP is located at 355 Smith Haven Mall in Lake Grove, NY on Long Island.  The restaurant is open daily from 11am to 11pm.  Burgers range from $6.50 to $7.50; take-out service is also available. Visit www.bobbysburgerpalace.com for further details.
 
For information on Bobby Flay, visit www.bobbyflay.com.
 
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BULLFROG & BAUM
133 WEST 19TH STREET, 7TH FLOOR
NEW YORK, NY 10011
PH: 212.255.6717  EXT. 304
WWW.BULLFROGANDBAUM.COM