If you want it done right….do it yourself.

Many times have you heard that said? One woman from Long Island actually took that challenge literally. Although tired of hearing her friends complain about dating opportunities being slim to none for the over fifty crowd, it took one of her friends to actually be turned away from a speed dating event because she was ‘too old’, to motivate this women into taking action into her own hands.

JoAnne Kong has established a company called Get Smart About Dating, a dating service that works only with individuals aged 45 and over, providing dating opportunities for singles in their 40s, 50s, 60s and beyond.

Ms. Kong, a New York State Certified Public Accountant, has over 25 years of business experience, predominantly, as you would expect, in the financial business arena. So why would she think she could successfully establish and run a “dating” service? “There are some basic business principles that always need to be followed to make any business successful” she says.

“Any entrepreneur must do her homework; research the market needs, evaluate the competition, develop a good product, compile a business plan and consistently evaluate and modify accordingly”. Ms. Kong says “The market is there. Long Island is packed with baby boomers; successful, interesting, professional singles who don’t have the time to look for a match on line. These individuals are perfect for the speed dating process as they know what they want, are confident and decisive. However, not just any speed dating process will work for them”

Get Smart About Dating treats these individuals with the respect they deserve. “We don’t check your ID at the door nor treat you like an adolescent, as some other services often do.”

“We recognize there are different challenges facing the mature dater and we have modified the speed dating processes accordingly. And we always remember that, as any challenges come along, if we are prepared and watching for them, along come opportunities as well.”

Get Smart About Dating is just starting out, but the foundation seems to be in place for a very success business.

You can learn more about Get Smart About Dating and its events by going to its website www.GetSmartAboutDating.com