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LONG ISLAND PRESS RELEASES

   For Immediate Release: October 22, 2008

   NEVELLA® Brand No Calorie Sweetner Now Available In New York City and Long Island

Long Island Press Releases & News

Start the Holiday Baking Season with a Pumpkin Pie Recipe Makeover

Carmel, IN – Heartland Sweeteners, LLC, a leader in the production and distribution of no calorie sweetener products announces the availability of Nevella® no calorie sweetener at grocery retailers in New York City and Long Island including A&P, Pathmark, ShopRite.

Nevella is a sucralose-based sweetener with no calories. It is suitable for anyone looking for a healthier choice in sweetening their favorite foods or drinks and for baking.  Nevella is also perfect for those with sugar restrictive diets and for those with diabetes.

“Nevella is great for cooking and baking, tastes like sugar, has no aftertaste, and is affordably priced,” says Mike Servie, president and CMO Heartland Sweeteners, LLC. “We are excited the product is expanding into retail markets as consumers will now have a great tasting, affordable alternative to other no calorie sweeteners.”

Just in time for the holidays the Nevella Harvest Pumpkin Pie recipe is healthier than the traditional pumpkin pie recipe and has fewer calories.

A traditional slice of pumpkin pie is about 316 calories with 130 calories from fat. The Nevella Harvest Pumpkin Pie recipe has 233 calories and 12 grams total fat and of course minimal sugar.  This recipe offers a good source of vitamin A, calcium and iron. “This holiday treat yourself with this lower calorie Nevella Harvest Pumpkin Pie recipe and you’ll save calories and won’t be disappointed with the taste as it’s just great,” says Michele Turcotte, registered dietician and nutrition consultant.  “Taste is important when it comes to baking and Nevella performs great in baking.  Recent taste tests showed that Nevella delivers great taste and does so at a great price.”

Coupons are available on the Nevella website and will also be available in selected Sunday newspaper inserts.  For the online coupons, recipes, store locations and other information, visit  http://www.nevella.com.
 
About Heartland Sweeteners, LLC. 
Heartland Sweeteners LLC is a family owned midwestern company specializing in developing innovative food products that are great for the whole family.

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Nevella® Harvest Pumpkin Pie - Servings: 8

Ingredients:

  • 1 1/3 c all purpose flour
  • 1/4 tsp salt
  • 1/2 c lite unsalted butter – chilled and diced
  • 1/4 c water – ice cold
  • 8 oz low fat cream cheese – softened
  • 2 c canned pumpkin
  • 1 c Nevella® Granular No Calorie Sweetener
  • 1/4 c salt
  • 1 egg
  • 2 egg yolks
  • 1 c lite whipping cream
  • 1/4 stick lite unsalted butter, melted
  • 1 tsp vanilla
  • 1/2 tsp ground cinnamon
  • 1/4 tsp ground ginger

Prepare Crust:

  1. Preheat oven to 350° F
  2. Combine flour and salt in a large bowl
  3. Cut in ½ c butter until it resembles coarse crumbs
  4. Stir in water, a tablespoon at a time, until mixture forms a ball
  5. Wrap in plastic film and refrigerate 4 hours or overnight
  6. Roll dough out to fit a 9-inch pie plate
  7. Place dough in a pie plate and press evenly into the bottom and sides of the pie plate
  8. Pinch and crimp the edges to make a pattern

Prepare Filling:

  1. Beat cream cheese in a large mixing bowl with a hand mixer
  2. Add the pumpkin and beat until combined
  3. Add Nevella® no calorie sweetener and salt, beat until combined
  4. Add the egg mixed with the yolks, whipping cream and melted butter, beat until combined
  5. Add the vanilla, cinnamon and ginger, mix until incorporated
  6. Pour the filling into the pie crust and bake for 50 minutes, or until the center is set
  7. Place the pie on a wire rack and cool to room temperature before serving

Per Serving: 233 Cal; 8 g Protein; 12 g Tot Fat (7 g Sat Fat; 4 g Mono Fat); 27 g Carb; 2 g Fiber; 2 g Sugar; 74 mg Calcium; 3 mg Iron; 3717 mg Sodium; 110 mg Cholesterol
 
NOTES: A 9-inch pre-made pie crust or refrigerated pie dough may be substituted.  To prevent edges of crust from burning, it may be necessary to fit a piece of aluminum foil to cover the edges of the crust during baking.  Variations and/or substitutions are not guaranteed to produce the same delicious results.

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