From The Association of Junior Leagues International, Inc.
 
(Long Island, NY) May 8, 2012, The Junior League of Long Island (JLLI), a nonprofit organization of women volunteers, was named the winner of the Marketing Award at the 2012 Annual Conference of The Association of Junior Leagues International, Inc. on April 21 in San Francisco. The event bought together more than 1,000 members from 293 individual Junior Leagues from the U.S., Canada, Mexico and the UK.
 
“Junior League volunteers do amazing work in their communities, day in and day out,” said AJLI President Delly Beekman, a member of the Junior League of Monmouth County, NJ. “In recognizing the efforts of the Junior League of Long Island, we are saluting an effort that addresses an important issue for all Leagues, and does so in a way that serves as a model for all other Leagues.”
 
The Junior League of Long Island was recognized for its effective use of traditional and social media in a visibility campaign that helped attract and retain members across Nassau and Suffolk Counties. “We are honored that AJLI has recognized our Marketing efforts. Junior League members perform incredible volunteer work that benefits the lives of our fellow Long Islanders and yet most people were unaware of who we were and what we did,” said Georgia Gier, President of JLLI. “Beginning in 2010, we undertook a focused campaign to raise our visibility.  By increasing our presence in the local media and through social media outreach, we increased name recognition among our target demographic and enhanced our profile so existing members took greater pride in the organization.”
 
About the Junior League of Long Island:
The Junior League of Long Island is an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers.  Established in 1951, the Junior League of Long Island has over 300 members in Nassau and Suffolk counties.  Headquartered in the Village of Roslyn, the Junior League of Long Island is affiliated with the Association of Junior Leagues International, an organization of 293 Leagues throughout the United States, Canada, Mexico and England.  The Junior League of Long Island is designated as a 501 (c) (3) non-profit organization. 
 
About The Association of Junior Leagues International, Inc.
Founded in 1901 by New Yorker and social activism pioneer, Mary Harriman, the Junior Leagues are charitable nonprofit organizations of women, developed as civic leaders, creating demonstrable community impact.
 
Today, The Association of Junior Leagues International, Inc. (AJLI) is comprised of more than 155,000 women in 293 Junior Leagues throughout Canada, Mexico, the United Kingdom and the United States.  Together, they constitute one of the largest, most effective volunteer organizations in the world.