SOLICITING THE PROSPECT: BEST PRACTICES AFPLI’s FEBRUARY PROFESSIONAL DEVELOPMENT MEETING
(Farmingdale, N.Y.) – Determining the level of giving from a donor, preparing for an effective meeting and getting the follow up right are all critical components in the fundraising process. Sherry Friedman, Vice President for Development & Public Affairs at St. Francis Hospital and moderator and co-presenter Alan J. Kelly, Vice President for Development at Hofstra University, will share best practices for soliciting prospects at AFPLI’s monthly development meeting to be held on Tuesday, February 16, 8:00 – 10:00 A.M. at the Melville Marriott. The program is open to the public and AFP members; advance registration is $25 for members and $50 for non-members. Walk in registration is $35 for members and $60 for non-members. Advance registration is required to guarantee seating. To register in advance, please email firstname.lastname@example.org.
Sherry Friedman has been a professional fundraiser for 20 years, spending most of her career in large, complex, academic centers including Weill/Cornell Medical College and New York Presbyterian Hospital, the Albert Einstein College of Medicine, Yeshiva University, Molloy College, Hofstra University School of Law, Pace University Lubin School of Business, and the Teaneck New Jersey Public School System. Sherry specializes in building fundraising departments from the ground up and beyond. She received Bachelors and Masters Degrees in Elementary Education and Labor & Industrial Relations, respectively, from Pace University. Sherry has been responsible for raising over $100 million in various capital campaigns during her tenure as a fundraising professional. She currently leads a staff of 16 with multiple responsibilities for development, public affairs, marketing, and hospital volunteer services. She and her team exceeded the initial St. Francis Hospital Capital Campaign goal of $30 million within its first year-and-a-half. During the opening ceremonies of the new Nancy & Frederick DeMatteis Pavilion in July of 2008, it was publicly announced that the original campaign goal of $30 million was exceeded by a wide margin and that $50 million had been successfully raised.
As Vice President For Development, Alan J. Kelly is responsible for all aspects of Hofstra’s fundraising campaigns and initiatives. Prior to joining Hofstra, Mr. Kelly was employed by Community Counselling Service (CCS), fundraising consultants, serving most recently as Operational Vice President. He was also the Executive Director of the CCS team during the capital campaign at the Archdiocese of Boston. In addition, Mr. Kelly served as the Executive Director of the campaign for the World Trade Center Memorial Foundation. During the course of his career, Mr. Kelly has provided professional counsel to dozens of clients in the areas of higher education, and religious and health organizations, raising more than $450 million. He has conducted capital campaigns, major gift solicitation programs, cultivation events and leadership training.
AFPLI is Long Island’s professional affiliation for those in the fundraising field or whose positions require fundraising expertise. Throughout the year, it offers a wide array of programs and services that include monthly educational seminars, scholarships, mentoring, a speaker’s bureau, certification programs, a job bank, and its celebrated Philanthropy Day Conference and Awards Luncheon, held in 2010 on Friday, November 19. AFPLI is a two-time winner of the 10 Star Chapter Award, presented by the Association of Fundraising Professionals to chapters that have accomplished significant membership growth and chapter success. Please visit www.afpli.org for information and news.
AFP represents more than 30,000 members in 205 chapters throughout the United States, Canada, Mexico, Puerto Rico and Asia. AFP promotes the spirit of philanthropy and empowers professionals in the not-for-profit sector to serve humankind. The Association fosters development and growth of fundraising professionals, promotes high ethical standards in the fundraising profession and encourages public understanding.