LONG ISLAND, NY – (MAY 2, 2017) – Discover Long Island was honored to receive the 2017 NYSAE Award for Digital Excellence for their website,www.DiscoverLongIsland.com, at the New York Society of Association Executives (NYSAE) Synergy Awards.
The NYSAE Awards Program recognizes people and organizations for their outstanding practices and work that contribute significantly to making New York’s Association and Non-Profit community thrive. Criteria for the Digital Excellence award included a website or digital property’s immediacy of overview, ease of navigation, aesthetics, consistency, timeliness of content, internal search capabilities, innovation and originality of vision.
“It’s an honor to be recognized for the hard work of transforming our website into the informative and useful visitor resource that it is today. But this is just the beginning,” said Discover Long Island President & CEO, Kristen Jarnagin, “We will continue to integrate cutting edge technology, provide in-depth and relevant content and increase exposure and visitation to DiscoverLongIsland.com to provide visitors with all of the resources and inspiration needed to plan the ultimate Long Island experience.”
In 2016, Discover Long Island conducted a complete website overhaul, swapping out an outdated platform for a modern, sophisticated website designed for a fluid user experience. For the first time, the digital property became mobile compatible for ease of navigation on mobile devices and tablets.
A free booking agent was also added for the organization’s accommodation partners to drive increased reservations to Island-wide properties. The internal database now aligns with I Love NY, the state’s tourism organization, to ensure seamless transition of www.DiscoverLongIsland.com content to www.iloveny.com, which received six million visitors last year.
ABOUT DISCOVER LONG ISLAND:
Discover Long Island was in 1979 as the official tourism promotion agency for the destination’s travel and tourism industry. The organization contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events and related activities. For more information, please call 631-951-3900 or visit www.discoverlongisland.com.