Founded by David Knight the CEO and Founder of SX Liquors, SX Life Inc. to be launched to the Investment Community at CIS – Inaugural event will take place in San Francisco, CA on September 17th from 10am-7pm at the Bently Reserve
(Long Island, NY) CEO David Knight announced today that SX liquors will be unveiling the new lifestyle brand “SX Life” at the upcoming 2015 Cannabis Investor Summit, an invite-only event that showcases investment opportunities and cutting edge innovation in the cannabis industry.
Knight is a speaker at CIS and will be presenting “Branding in the Cannabis Industry”, showcasing his 30+ years experience in branding for blue chip consumer goods brands like Gatorade, Tostitos, eBay and others. He will also be announcing the plans for SX Life, an exciting new female-centric brand that builds on his recent success with SX Liquors, a line of premium spirits in tequila, rum and vodka that is rapidly expanding across the country.
The cannabis industry is currently in the midst of a massive transformation, setting off a “Green Rush” as entrepreneurs and investors strive to make their mark, and get in on the ground floor of what will soon be a multi-billion dollar industry. The Cannabis Investor Summit will feature an impressive lineup of cannabis companies, brands, and products which represent the cutting-edge of cannabis innovation. Attendees will see first-hand how technology is disrupting the cannabis industry and interact with tech-forward companies worth investing into.
SX Life will be launching a unique range of female focused products and is working in co-operation with e-njoint BV from the Netherlands to develop a hi-tech range of innovative hardware with the sophisticated female in mind.
“There are countless liquor brands with serious name recognition out there, but none have extended into the recreational and medical cannabis industry – until now,” said David Knight of SX Liquors, “We are thrilled to be extending this new iconic brand and working with e-njoint and eCann Media to enter the most rapidly growing industry in the US today http://www.huffingtonpost.com/
This inaugural event will take place on September 17, 2015 at the Bently Reserve in San Francisco, located at 301 Battery Street. The event will go from 10 am – 7 pm, and will be followed by a networking party serving delicious SX cocktails from 7 pm – midnight.
About SX Liquors
SXLiquors– a new line of premium spirits has been rapidly expanding since announcing the partnership with Trey Songz on Valentine’s Day this year. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both. The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. SXchachacha (Featured in Songz video“Slow Motion”), is a 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons. The full range was also recently featured in Songz new single video release “About You”.
SX Liquors combines a unique female targeted product range with the power of celebrity marketing, as evidenced by their collaboration with the R&B Superstar Trey Songz, which was announced in February of this year.
The company is engaging its core consumers through a fun campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/
The brand is one of the first of its kind to appeal to women, and CEO David Knight has said of the recent partnership with Songz- “Trey and SX are already proving to be a perfect combination. – Sexy, Fun, and Female focused!”
