(Long Island, NY) The Queens Economic Development Corporation is happy to announce that Michael Lotito, who founded Mass x Speed Advisors and VFL Investments and Advisors, will teach the next Entrepreneurial Assistance Program, which will run on Tuesdays and Thursdays, starting on October 6, 2015.
Offered since 1991, EAP is a comprehensive, hands-on training course targeted to aspiring business owners. It is specifically designed to minimize the risk and maximize the success of starting or expanding a business. Over 20 sessions, Lotito will instruct on the following topics: How to write a compelling business plan; How to conduct industry and market research; Operations structure; Technology to automate and streamline a business; How to legally structure a business; Competitive positioning; How to structure financial statements; and How to finance a business. As part of the class, participants will complete a fully vetted business plan.
Michael Lotito. Photo Credit: Queens Economic Development Corporation.
During 30 years in advertising and media, Lotito has held a wide variety of positions that have provided him insight into every part of the industry. As a practitioner, he was both media planner and TV buyer for over a decade at McCann Erickson and Benton & Bowles. As a business leader, he has held the titles US Media Director, Worldwide Media Director, and Director of Account Management at Ammirati Puris Lintas, a $1.5 billion advertising agency. He capped off his advertising career as President and COO of Initiative Media North America, a $7 billion media agency with 1,200 employees in 15 offices throughout the United States.
Plus, Lotito was founder and CEO of a Media IQ, an NYC-based media audit firm specializing in evaluating ad buying efficiency for advertisers and their agencies from 2002 – 2012. The company was purchased by Procurian, which was then bought by Accenture in 2013.
“Mike is going to translate his international expertise to Queens markets,” said QEDC Director of Business Services Sante Antonelli. “This is twice as exciting because Mike was a guest speaker at a class last year. Now he’s on board as a teacher, and we’re lucky to have him.”
“EAP is a perennially popular course that has helped thousands of people over the years, and I’m very happy that we have a prominent entrepreneur with years of experience to teach it this year,” stated QEDC Executive Director Seth Bornstein. “I welcome Mike and thank him for his time, experience, and dedication to helping the next generation of business owners.”
